AI Insights · Timothy · April 2021
Q1 2021 Performance of Top Film & Television iOS Apps in Australia
An overview of the first quarter of 2021 for the top five Film & Television iOS applications in Australia, highlighting key performance metrics. Detailed insights and more data can be found at Sensor Tower.
Performance of Top 5 Film & Television iOS Apps in Australia - Q1 2021
The first quarter of 2021 has been eventful for the Film & Television category on the iOS platform in Australia. Sensor Tower provided a comprehensive look at the performance of the top applications in this segment. Here's how they fared in terms of downloads, revenue, and weekly active users.
Netflix showed a declining trend in downloads from 47K in the last week of December to around 29K by the end of March. Revenue fluctuated, peaking at 217K in the first week of January and reaching a low of 151K in the last week of March. Weekly active users saw a slight decrease from 2.3M to 2.4M during the quarter.
Disney+ experienced a decrease in downloads from 40K to 30K. Revenue saw some variability, with a high of 389K in the first week of January and a low of 284K in mid-January, but it generally remained robust, closing the quarter at 333K. Active users had a dip from 987K to around 1M.
Amazon Prime Video downloads varied, starting at around 25K and peaking at 24K in early March before settling back down to 19K. Revenue saw a general upward trend from 119K to 141K in late March, with a slight dip to 107K at the quarter's end. Active users remained relatively stable, hovering around 210K to 220K.
Stan., an Australian native, showed a decrease in downloads from 26K to 17K. Revenue trends were mixed, with the highest at 22K in mid-February and the lowest at 16K at the end of March. Active users remained fairly steady, ranging from 370K in late December to 363K by the end of March.
9Now, despite having no reported revenue, saw a significant spike in downloads in early February, reaching 24K, and then a gradual decline to 17K by the end of March. Active users peaked at 135K in early February and saw a slight decrease to 117K by the quarter's end.
The data from Sensor Tower indicates diverse trends across these top Film & Television applications on the iOS platform in Australia for Q1 2021. For more insights and detailed data, Sensor Tower's platform offers an in-depth analysis of app performance across various metrics and regions.
